Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:

Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.

Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.

He points to Weight Watchers as a prime example.

They serve two distinct types of customers:

Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.

Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.

These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.

And this issue isn’t limited to weight loss companies.

At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.

Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.

Consider three different prospects in the finance space:

One fears running out of money in retirement.

Another wants to protect wealth for their grandchildren.

A third wants to maximize investment returns.

A single message trying to appeal to all three ends up resonating with none of them.

That’s why segmentation is so powerful—and profitable.

By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.

Dan outlines a simple framework for doing this:

1.Use a Self-Select Mechanism

Ask your audience questions like:

“Are you looking to grow your wealth?”

“Do you want to protect your assets for your family?”

2.Tailor the Follow-Up

Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.

3.Watch Response Rates Soar

A personalized message turns cold leads into warm conversations—and buyers.

Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.

Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.

If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:

The art of message-to-market match—how to say the right thing to the right people.

How to build self-select mechanisms that get prospects to reveal what they want—without a survey.

His exact process for creating segmented campaigns that maximize every dollar spent.

Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:

https://marketersmentor.com/direct-marketing-book.php?refer=costcofoodcourt.info&real=yes

Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.

Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.

Dedicated to Multiplying Your Income,

Pilar

P.S. Dan always reminds his clients:

Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.

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Hey team costcofoodcourt.info,

Hope your doing well!

I just following your website and realized that despite having a good design; but it was not ranking high on any of the Search Engines (Google, Yahoo & Bing) for most of the keywords related to your business.

We can place your website on Google’s 1st page.

* Top ranking on Google search!

* Improve website clicks and views!

* Increase Your Leads, clients & Revenue!

Interested? Please provide your name, contact information, and email.

Bests Regards,

Ankit

Best AI SEO Company

Accounts Manager

www.bestaiseocompany.com

Phone No: +1 (949) 508-0277

Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:

Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.

Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.

He points to Weight Watchers as a prime example.

They serve two distinct types of customers:

Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.

Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.

These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.

And this issue isn’t limited to weight loss companies.

At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.

Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.

Consider three different prospects in the finance space:

One fears running out of money in retirement.

Another wants to protect wealth for their grandchildren.

A third wants to maximize investment returns.

A single message trying to appeal to all three ends up resonating with none of them.

That’s why segmentation is so powerful—and profitable.

By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.

Dan outlines a simple framework for doing this:

1.Use a Self-Select Mechanism

Ask your audience questions like:

“Are you looking to grow your wealth?”

“Do you want to protect your assets for your family?”

2.Tailor the Follow-Up

Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.

3.Watch Response Rates Soar

A personalized message turns cold leads into warm conversations—and buyers.

Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.

Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.

If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:

The art of message-to-market match—how to say the right thing to the right people.

How to build self-select mechanisms that get prospects to reveal what they want—without a survey.

His exact process for creating segmented campaigns that maximize every dollar spent.

Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:

https://marketersmentor.com/direct-marketing-book.php?refer=costcofoodcourt.info&real=yes

Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.

Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.

Dedicated to Multiplying Your Income,

Chas

P.S. Dan always reminds his clients:

Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.

Unsubscribe:

https://marketersmentor.com/unsubscribe.php?d=costcofoodcourt.info&real=yes

Hey team costcofoodcourt.info,

I would like to discuss SEO!

I can help your website to get on first page of Google and increase the number of leads and sales you are getting from your website.

May I send you a quote & price list?

Bests Regards,

Ankit

Best AI SEO Company

Accounts Manager

www.bestaiseocompany.com

Phone No: +1 (949) 508-0277

Hey Costcofoodcourt,

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To your success,

Jayrn

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Hi Costcofoodcourt,

Imagine this: You’re scrolling through your phone, and you see yet another person talking about making money online. It seems too good to be true.

You think, They probably have years of experience, expensive courses, or some secret trick I’ll never understand.

What if I told you that’s not true?

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People like Mike, who used to work 12-hour shifts in a warehouse, and Sarah, a single mom looking for extra income, both built their online businesses without any special skills.

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This is not a theory. This is a blueprint that has been tested and proven. If you follow the steps exactly, you will see results.

And no, you don’t need:

❌ A website

❌ Any marketing skills

❌ Your own product

❌ Complicated tech knowledge

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✅ A simple traffic strategy to send people to your system

✅ The willingness to follow a proven step-by-step process

This Digital Gold Rush Blueprint is designed to take you from zero to your first online sale—and beyond, using done-for-you funnels from PLRFunnels and paid traffic sources from Solo Ads and Influencer Ads.

Let’s get started:

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Talk soon,

Jayrn

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Hey team costcofoodcourt.info,

Hope your doing well!

I just following your website and realized that despite having a good design; but it was not ranking high on any of the Search Engines (Google, Yahoo & Bing) for most of the keywords related to your business.

We can place your website on Google’s 1st page.

* Top ranking on Google search!

* Improve website clicks and views!

* Increase Your Leads, clients & Revenue!

Interested? Please provide your name, contact information, and email.

Well wishes,

Paul S

+1 (949) 313-8897

Paul S| Lets Get You Optimize

Sr SEO consultant

www.letsgetuoptimize.com

Phone No: +1 (949) 313-8897

Hi Costcofoodcourt,

A few years ago, I found myself in a vicious cycle—one month, I had more clients than I could handle, and the next, my inbox was empty.

I was stuck on the revenue rollercoaster, constantly worrying where my next sale would come from.

Then, I discovered a game-changing realization: successful businesses don’t chase clients—they attract them.

If you’re tired of the feast-and-famine cycle, this post will walk you through a battle-tested system for client acquisition that brings in high-quality leads predictably and consistently.

Let’s dive in:

https://marketersmentor.com/predictable-sales-pipeline.php?refer=costcofoodcourt.info

Talk soon,

Jayrn

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Hey team costcofoodcourt.info,

I would like to discuss SEO!

I can help your website to get on first page of Google and increase the number of leads and sales you are getting from your website.

May I send you a quote & price list?

Bests Regards,

Anky

Lets Get You Optimize

Accounts Manager

www.letsgetuoptimize.com

Phone No: +1 (949) 508-0277

Hi Costcofoodcourt,

I still remember sitting at my desk, staring at my sales numbers, wondering why nothing was working.

I had tried everything—running ads, tweaking my website, and offering discounts—but my results were frustratingly inconsistent.

One month would bring a flood of leads, and the next? Crickets.

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Let’s dive in:

https://marketersmentor.com/attract-customers.php?refer=costcofoodcourt.info

Talk soon,

Jayrn

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